(Bachelor of Business Administration) A three-year graduate academic programme leading to Bachelor of Business Administration with major and subsidiary specialization in the areas of Human Resources, Marketing & Finance.

Curriculum overview: The courses for the degree of Bachelor of Business Administration shall extend over a period of three academic years.

 

THE BBA COURSE STRUCTURE

1st Year

SUBJECT CODE	SEMESTER 1	SUBJECT CODE	SEMESTER 2
101	Principles of Management	106	Organisational Behaviour
102	Introduction to Business Accounting	107	Environmental Science
103	Business Communication	108	Business Statistics
104	Fundamentals of Computer Application with Lab	109	Introduction to Marketing
105	Business Economics	110	Business Ethics

2nd Year

SUBJECT CODE	SEMESTER 3	SUBJECT CODE	SEMESTER 4
201	Human resource Management	206	Research Methodology
202	Legal aspects of Business	207	Management Information System
203	Basics of Cost Accounting	208	Basics of Management Accounting
204	Indian Economy	209	Fundamentals of Operations Research
205	Personality Development & Communication Skills	110	Taxation

3rd Year

SUBJECT CODE	SEMESTER 5	SUBJECT CODE	SEMESTER 6
301	Strategic Management	306	Project Management
302	Financial Management	307	Entrepreneurship Development
303	Fundamentals of International Business	308	Talent and knowledge management
304	Elective-I	309	E-commerce
305	Project & viva	310	Elective-II

 

In Elective-I select any one subject from the group of subjects in Elective I and in Elective-II select any one subject from Elective II out of the following groups :

MARKETING SPECIALIZATION

• 1. Fundamentals of buying behaviour (Elective-I)
• 2. International Marketin (Elective-II) OR Creative Advertising & Sales

FINANCE SPECIALIZATION

• 1. Banking Concepts & Practice (Elective-I)
• 2. Securities & Securities Analysis(Elective-II) OR International Finance

HUMAN RESOURCE SPECIALIZATION

• 1. Manpower Planning (Elective-I)
• 2. Industrial Relation (Elective-II)OR Industrial & Labour Legislation