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Programme Offered : BBA

(Bachelor of Business Administration) A three-year graduate academic programme leading to Bachelor of Business Administration with major and subsidiary specialization in the areas of Human Resources, Marketing & Finance.

Curriculum overview: The courses for the degree of Bachelor of Business Administration shall extend over a period of three academic years.

 

THE BBA COURSE STRUCTURE

1st Year

SUBJECT CODE SEMESTER 1 SUBJECT CODE SEMESTER 2
101 Principles of Management 106 Organisational Behaviour
102 Introduction to Business Accounting 107 Environmental Science
103 Business Communication 108 Business Statistics
104 Fundamentals of Computer Application with Lab 109 Introduction to Marketing
105 Business Economics 110 Business Ethics

2nd Year

SUBJECT CODE SEMESTER 3 SUBJECT CODE SEMESTER 4
201 Human resource Management 206 Research Methodology
202 Legal aspects of Business 207 Management Information System
203 Basics of Cost Accounting 208 Basics of Management Accounting
204 Indian Economy 209 Fundamentals of Operations Research
205 Personality Development & Communication Skills 110 Taxation

3rd Year

SUBJECT CODE SEMESTER 5 SUBJECT CODE SEMESTER 6
301 Strategic Management 306 Project Management
302 Financial Management 307 Entrepreneurship Development
303 Fundamentals of International Business 308 Talent and knowledge management
304 Elective-I 309 E-commerce
305 Project & viva 310 Elective-II

 

In Elective-I select any one subject from the group of subjects in Elective I and in Elective-II select any one subject from Elective II out of the following groups :

MARKETING SPECIALIZATION

  • 1. Fundamentals of buying behaviour (Elective-I)
  • 2. International Marketin (Elective-II) OR Creative Advertising & Sales

FINANCE SPECIALIZATION

  • 1. Banking Concepts & Practice (Elective-I)
  • 2. Securities & Securities Analysis(Elective-II) OR International Finance

HUMAN RESOURCE SPECIALIZATION

  • 1. Manpower Planning (Elective-I)
  • 2. Industrial Relation (Elective-II)OR Industrial & Labour Legislation